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Chocolate Radishes

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You have agreed to participate in a few studies.  You were asked to show up to the center a bit hungry.  Entering a room your nostrils are delighted by the smell of fresh baked cookies wafting through the air.  In a bowl you see moist chocolate chips, slightly melted, nestled in a golden puffy dough.  The cookie shapes are slightly irregular, clearly homemade deliciousness in baked form.  As if everyone’s grandma’s baked cookies, and then only the best of those cookies got together and had a big orgy and had baby cookies and then only the best of those were placed before you.  The bowl of cookies is sending tingly eat-me-now signals directly to the chocolate cortex of your brain.  The other bowl contains radishes.


50% of participants are asked
to eat some cookies
but no radishes
     50% of participants are asked
to eat some radishes
but no cookies

Quick, roll 1d100! The researcher leaves the room for a few minutes.  Of course, because this isn’t your home and you’re part of a study you don’t cheat.  You eat the assigned food.  Hope you were assigned the cookies.  Mmmmm. 

Okay, that test is finished.  It’s explained to you the next test is to determine who’s better at solving problems, people of your educational background, or people who have completed less education that you have.  You are given a series of puzzles requiring you to trace a complicated geometric shape without retracing any lines and without lifting your pencil from the paper.  You’re given more paper and pencils than you could ever use and you can keep trying as long as you’d like.

What they don’t tell you is that the puzzles are designed to be unsolvable.  There is no way you can possibly ever complete this test.  The other thing they neglected to mention is the two tests you’ve been given were related.


cookie eaters
spend an average of
19 minutes and
34 attempts
at solving the problems
     radish eaters
spend an average of
8 minutes and
19 attempts
at solving the problems

What’s going on?  Both complex geometric problems and resisting the chocolate chip cookies require self-control. Radish eaters had to do both while chocolate eaters had more self-control to spare for the geometric problems.  Not self-control in the narrowest sense of the word (e.g. resisting cookies, cigarettes or alcohol) but in the broadest: think of assembling a new bookshelf or learning a new dance.  Contrast that with mental-autopilot behaviours like brushing your teeth or a daily commute to work.  This is a scientific, repeatable experiment that’s actually been conducted. It turns out that self-control is an exhaustible resource. 


The chocolate-chip cookie study is by Roy F. Baumeister, Ellen Bratslavsky, Mark Muraven and Dianne M. Tice (1998), “Ego Depletion: Is the Active Self a Limited Resource?” Journal of Personality and Social Psychology, 74,  1252-1265.  Although I’m cribbing my notes from an illuminating book called Switch (pg10).

2010 Aug 03 2:32 pm; Filed under the void .
« Summer Blog Challenge 2: This Time It’s Personal « before «
» after » Chocolate Fallout »
  • http://www.bisonweb.ca/blog Liam

    I'd still totally go for a cookie, no matter what.

  • http://www.peerpressureworks.com Cliff

    By choosing a cookie, you've already won by eating a cookie.

    Doesn't help that I really don't enjoy just munching on radishes.

  • http://www.bisonweb.ca/blog Liam

    I think that's the point, Cliff. They're trying to make you avoid temptation by making you eat something you don't want to eat, like a radish.

  • http://drkyle.wordpress.com Kyle

    So the next time I need more self control, like in parenting for example, I should first go eat some cookies? Sounds like a plan.

  • Brad

    So they are deliberately torturing people by making them eat things they don't like? Where did they do this 'study'? Gitmo? In between rounds or waterboarding and cock-meat sandwiches? Those bastards.

  • Jeff

    This totally validates my decision to eat 4 donuts today. My self-control is all recharged!

  • http://feelingsofwhite.com James

    My words weren't that clear about the self-control bit. I tried to clear it up with the new text "Both complex geometric problems and resisting the chocolate chip cookies require self-control. Radish eaters had to do both while chocolate eaters had more self-control to spare for the geometric problems."

    But yeah, also eat chocolate to recharge the self-control batteries. It's like popeye's spinach for the normal person.

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